NELL SHER
IDAN 


Nell Sheridan is a Brooklyn-based Californian designer, artist, social media wizard, and middling tennis player– not in any particular order but always all four. She started her design education focusing in fashion with university summer design programs in the years leading up to enrolling at George Washington University to study graphic design in 2019. In 2020 she decided to pursue a larger program and transferred to Boston University where she graduated in May of 2023 with a BFA in Graphic Design.

        Her work experience includes design internships at a prominent New England graphic design and branding firm, a California-based brand consulting start-up, a global healthcare company, a famous Napa wine and spirits label, as well as dozens of freelance design jobs. Nell's most recent and ongoing merchandising, design and social media internship with a multi-location vintage clothing company has reignited her long-held fascination with fashion.

        Her practice focuses on editorial design, branding, fashion, luxury visual merchandising, creative direction, collaboration, and learning everything she possibly can about the world around her. Her dyslexia helps her see the world differently– obsessively noticing details and being fascinated with form and color, and pursuing uniquely creative thinking. 





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Sonoma City Flag Re-design


Proposed re-design of Sonoma’s City Flag.
3’x5’ cotton flag, 2022.



I am fascinated by city planning. Since 2017, my hometown of Sonoma, California has been burdened annually with wildfires. As you can imagine this has triggered an emotional unification of the town, but in reality everyone in the town was not affected equally. Sonoma is divided by privilege, the effects of city planning, wealth, and pure luck.

In my junior studio class I was prompted to illustrate a flag on an issue that I cared about. From purely a branding perspective most city flags are pretty heinous,  creating poor moral and city unification. I invite you to Google your city flag, and unless you live in Amsterdam or Chicago you’ll be pretty disappointed.

So I set off to design a new flag for the city of Sonoma (original pictured below on the left). I hope to pitch my design to the city in 2023.


     
                   Sonoma’s current flag design.                                                   My proposed design.