COOLVETICA
Colaboration with Isadora Bernasconi and Shelby Mitchell at Boston University, 2022.
Pop-up shop installation, branding campaign, collection of over 15 handmade garments and two publications.
Isadora, Shelby and I approached this project with an intense desire to work with our hands. It was the first time since freshman year that school felt extremely “normal”. But unlike freshman year, we were not in classes that had us “making” in an analog way (studio foundation courses). We felt our practices had been extremely online and that we had lost our love for analog design.
After realizing our shared passion for second hand clothing, creative directing, and experience design we set off making with hopes to incorporate all three of those focuses. For our personal enjoyment, mental health and the mental health of our cohort we launched our campaign “Coolvetica”. It was a nostalgia-centric-DIY-encouraged-pop-up where our goal was first and foremost, getting back to our craft. We worked with our hands, played, and shot the whole campaign on a digital point and shoot from 2007 and a Polaroid. Our next step after that was to brand and install our pop up shop and invite our classmates to do the same.
We crafted phrases, sewed and decorated clothing, individually and collectively to have a base for the pop-up.
Photoshoot Process
Coolvetica Promotional Posters